Grants: Communication

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Familiarization Tour for WIN

Nov 1998

The Task Group proposed to host a media familiarization tour that would expose reporters (both staff and free lancers) to WIN projects and activities. Depending on the media to be reached, WIN might host several tours, one geared to WIN’s work on land use, another geared to nature-based tourism, a third to agriculture. The idea is to package WIN’s projects to make them interesting to the target media audience. The tour could generate stories in a broad array of media. The Task Group has deferred work on the media tour until WIN’s Communication Plan (approved at the 10/27/99 Resource Group meeting) is complete. The Convention and Visitor Bureaus of Bay, Midland and Saginaw Counties hosted a familiarization tour for outdoor writers during August 1999. The project is described under the Water Resources Section.

Development of a professional PowerPoint presentation for WIN

Nov 1998

Project complete. The Conservation Fund worked with a professional consultant to develop a Power Point presentation about WIN’s history, structure, projects and activities. The presentation has been put onto CDs and used for a number of purposes, including WIN’s presentation at the National Town Meeting on Sustainability. Overheads, 35mm slides and speakers notes have also been produced from the PowerPoint presentation. WIN has also developed a short video.

WIN Homepage

Jun 1998

Project complete. WIN’s website went online in October 1998. It was created to improve the circulation of information between Resource Group members about WIN’s activities and to communicate to the public about WIN, highlighting its projects as demonstrations of sustainable thinking. The project is located at www.saginawbaywin.org. The project budget included keeping the site online for two years. In May 1999, the Foundation Network provided $960 to cover a consultant’s costs in maintaining timely information on the site through Spring 2000.

Name, Logo, Letterhead Development

Jun 1998

Project complete. The Communications Task Group (notably Denise Spencer) developed the new name Saginaw Bay Watershed Initiative Network — WIN. You may recall the original working for the network was the Saginaw Bay Watershed Sustainable Communities Initiative. Working with a local firm, the Task Group developed a logo for WIN designed to help establish a public identity or “brand name” for WIN that will improve awareness of our activities, and generate credibility for our projects. The Resource Group approved the name WIN and the logo. Letterhead was also printed.

WIN Homepage

Jun 1998

Project complete. WIN’s website went online in October 1998. It was created to improve the circulation of information between Resource Group members about WIN’s activities and to communicate to the public about WIN, highlighting its projects as demonstrations of sustainable thinking. The project is located at www.saginawbaywin.org. The project budget included keeping the site online for two years. In May 1999, the Foundation Network provided $960 to cover a consultant’s costs in maintaining timely information on the site through Spring 2000.

WIN Communications / Marketing Materials Support

Jun 1998

The WIN Communications / Marketing Task Group is requesting funds for the reprint of the WIN-sponsored tri-county trail guide, website updates, hosting and maintenance, and general funds for the reprinting of existing materials.